Wednesday March 07, 2012 at 12:25

Update to Release Day Economics

The figures for iTunes, eMusic, etc… have not changed since we published Release Day Economics in September 2011, but payouts from streaming services like Spotify and Deezer have increased fairly significantly so we thought we would update the numbers.


Spotify’s payouts increased 56% in 2011 compared to 2010. Per stream payouts were on average 0.003 EUR in 2010, in 2011 the average grew to 0.0047 EUR/play. 

So if you listen to our album all the way through, we’ll get 0.042 EUR.

If you listen to the album 10 times on Spotify, we’ll get 0.42 EUR

If you listen to it a hundred times, we’ll get 4.23 EUR

If you listen to the album 1,000 times (once a day for 3 years!) we’ll get 42.30 EUR.


Deezer’s payouts increased 116% in 2011 compared to 2010.

We’ve been getting 0.0127 EUR/play from them recently.

That’s 0.11 EUR/album play.

So if you listen to the album 10 times on Deezer, we’ll get 1.14 EUR. 

If you listen to it a hundred times, we’ll get 10.14 EUR. 

If you listen to the album 1,000 times (once a day for 3 years!) we’ll get a whopping 100.14 EUR! 

Thursday March 01, 2012 at 11:15

Little Knight Needs Your Help!

Voyage, voyage!

As some of you are aware, the story of Little Knight ends as he departs on a quest to find his lost Princess. If you haven’t read the story, you can find it here.

However, since Little Knight is only a fictional character, he doesn’t have a bank account allowing him to buy plane tickets, to travel the world in search of his beloved

How can you help?

All you have to do is download the PDF file containing templates of cut-out Little Knights. Then take a picture or shoot a short clip of him somewhere, anywhere you like! 

Then upload the picture/clip to dropbox/mediafire/yousendit, and send us the link. 

Then what? 

Then we will edit a video using all the footage you’ve provided. We’re going to need lots of it so don’t hesitate to make more than one, and ask your friends to participate as well! The more the merrier! 

Send us your links on facebook, twitter or leave them in a comment here.

Tuesday February 28, 2012 at 10:25

Subsidised by the State!

We recently found out Uniform Motion had been selected for AA. “What’s AA?” you’re thinking…well, it has nothing to with our drinking habits, it’s an artist development programme (Accompagnement Artistique) run by the Midi-Pyrénées region, paid for by taxpayers’ money. 

We received an email a few months ago asking us if we were interested, we ticked a few boxes, filled out a few forms and Bob’s your uncle, we were one of the lucky 3 bands to be selected.

So until the end of the year, some of our concerts (as long as they’re in venues that are in the programme’s network) will be subsidised with the venue paying 50% of our fee, and the local government paying for the other half. Yes, you heard that right, we’re a state sponsored band now! At least until the end of the year when we’ll become an independent DIY band with empty pockets again.

Speaking of empty pockets, another part of the deal is that they are giving us some money, yes, real cash, to spend on whatever we want. Studio time, software development, PR, etc… It’s not a huge amount (€2,800) but still, it’s kind of hard to believe that you can get a handout, just like that…  

So now we have to decide what to do with it. Since it’s not our money, there’s a civic responsibility attached to it that makes you want to avoid misspending it. 

What should we do with it?

Monday January 16, 2012 at 11:55

Reblogged from MIKE SNIPER.

Saturday December 03, 2011 at 8:40

September Sales Stats

We finally received the statistics on Spotify streams for September so here’s what the split looks like.  

Let looks at Digital Vs Physical first.

Digital Revenues= 50%  / Physical Revenues= 50%. 

But if we look at profit (the cost of selling digital is much lower) we end up with:

Digital profit = 62% / Physical = 38%

Here’s a graph with the profit from direct digital sales from our site, CD’s, Vinyl, iTunes, Spotify and Amazon. As you’ll see, Spotify revenues aren’t that bad! Let’s see what October looks like before we come to any conclusions though! :)

Friday November 18, 2011 at 12:17

Evil Surveys - Knowing Your Fans

We ran a survey recently in which we asked people who had purchased and / or downloaded our music to answer a few questions.

The purpose was to get to know our fanbase better, to try and understand how they had found us and what had motivated them to download and/or pay for our music. We also slipped in some questions to see where Spotify fits in with all of this. Here’s what we found out.


1) Where did you find out about us?

Other: 36%

On a music blog: 32%

Music Industry or tech blog: 17%

From a Friend: 13%

Comment: We probably should have provided more choices here but we wanted to keep it simple. We think that a majority of the Others are Aaahh Records and other Creative Commons music related sites.


2) Was that via a social network, by email or in person?

Directly from the blog / website: 59%

Other: 15%

In a real life conversation!: 11%

Twitter. 5%

Email: 3%

At a concert: 2%

Other social network: 2%

Google+: 1%

Facebook.  0%

Comment: It’s interesting to note that no one discovered us on Facebook. Facebook is a great place to interact with people when you already know them, but it seems that it’s probably not a great discovery tool.


3. Did you listen to our music online before downloading it?

Yes: 89%

No: 11%

Comment: we didn’t ask if people thought they would have downloaded it without listening to it first. Perhaps we should have.


4. If so, where did you listen to our music before downloading it?

Our website (bandcamp): 81%

Music Blog: 8%

Other: 8%

iTunes: 2%

Spotify: 1%

Deezer: 0%


5. What made you decide to download the music?

I wanted to sample the music before buying a CD/Vinyl: 28%

I wanted to sample the music before paying for the MP3’s.: 22%

I wanted to own the music but couldn’t afford to pay for it: 22%

I don’t really know. I just clicked the buttons!: 19%

I wanted to own the music but I don’t think music is worth paying for: 4%

I wanted to write a review about your music: 3%


6. Do you have any idea how many times you have listened to our album(s)?

More than 5 times: 45%

2-5 times: 30%

More than 50 times: 15%

Once: 7%

I have no idea: 3%

I didn’t even get past the first couple of songs, you guys suck! 0% (thankfully!)


7. What made you decide to pay for our music? (multiple responses ok)

(Only people who had made a purchase were asked this question)

I wanted to support the band: 100%

I wanted to own the music: 61%

I wanted to own a tangible version of the album (CD/Vinyl): 61%


8. Do you have a Spotify account?

No: 65%

Free Account: 31%

Unlimited Account (4.99): 2%

Premium Account (9.99): 2%


9. Do you have any suggestions for us? 

1) Keep up the good work. :)

2) You guys are awesome! Suggestion: Come to America to tour :)

3) You guys are a pretty rad group and I really appreciate your enthusiasm at getting your music out there.

4) I didn’t recognize me in that survey : I discovered you with aaahh records. As I only listen to free music (ie under CC or Art Libre license), I download a lot, delete a lot too… and when I love an album I give some euros to the band or artist, but I can’t do that more than 4 or 5 times per month :-( … and it’s your time soon !! ;-)

5) Made me feel guilty that i haven’t paid so far:)

6) Put more songs into Rock Band, that’s where I first heard about you guys, the song was “roll over” and it made me check out more music by you guys!

7) Keep interacting with the fans just like you’re doing now!

8) stay as you are! your music is beautiful!!!!!!! :)

9)Keep product such a delightful music and come back to Paris!!! (Not at the International.)

10) it was me who filled out the wrong survey, i wrote that you’re great and that I bought the beautiful vinyl. sorry :) but you’re great!

11) congratulation ^_^

12) Keep up the good work! And thanks again for sending me the missing CD.Yes, I’m the annoying guy from Bordeaux. ;o)

13) Keep up the great work. I’ve turned some friends on to your music.

14) Keep making music

15) can you make more music! Love Storm eye and The black box.

16) Keep on rockin’ :)

17) I found you in Aaah Records

18) Keep doing that great work!

19) Keep on doing what you do! The pay what you want/can is a great example of creative ways to reduce piracy and still get paid for the music!

20) Just keep the good work! It is difficult to find really good music today and I was very pleased when I find your band.

21) give me cheese! some Roquefort would be good!

22) You are on Bandcamp (available worldwide) and were recommended by Frostclick. You are doing everything perfectly!

23) I usually dislike doing these surveys—but yours was short & to the point, so thank you.

24) Gregory and the Hawk

25) Keep it up mates!

26) Keep on, keeping on

27) Nahh

28) You guys are awesome, keep up the good work!

29) keep making music!!!

30) Great work. I wish more people knew about

31) Keep up the great work!!! Come to NYC or Brooklyn!!!

32) Keep up the good work.

33) Do a show in NYC

34) like it!

35) Keep making great music guys!

36) do more music

37) keep it up, everything sounds great

38) May be it does exist ? French translation for my who don’t speak English

39) Fuck the majors!

40) Keep up the great work…

41) keep the good job

42) you’re great! i bought the beautiful vinyl. hope to see you live soon..

43) keep going guys - you are doing an excellent work

44) Don’t send out too many stupid evil surveys.

45) You really don’t need any !

46) Keep communicating the way you guys are doing.

We’ll let you draw your own conclusions!


Saturday November 12, 2011 at 15:53

How to set up your own Kickstarter site.

Kickstarter is great but if you’re not a US resident, you can’t use it to kickstart your creative projects. They’ll take money from anyone, anywhere in the world, but if you’re not an American, you can’t be part of their club. Maybe there are legal reasons for this but it still sucks!

There are alternatives like Indiegogo, RocketHub, Funded by Me and many others but one of the drawbacks is that your fans might not be that enthusiastic about registering for yet another web account to support you. On top of that, they all take a percentage (generally between 4 and 8%) of the funds you raise. And there’s also the fact that you’re sending your fans to a third party site, and that you don’t have full control over the look and feel. Last but not least, you have to submit your project to them, and they can refuse it if they don’t like the look of you! 

In comes IgnitionDeck. 

Early October, I talked to Christian, from Aaahh Records, about our plans for One City Per Second. He introduced me to Shawn, from Virtuous Giant, who was developing a crowdfunding plugin for WordPress.  I dropped him an email and explained what we planning.

They were using their own software to fund their project. For $39.99 (instead of $49.99) you were given access to the software before everyone else and lifetime updates, etc…

Here’s a short overview of the features listed on their site that were important to us.

1) Simple Paypal integration.

2) Social sharing (twitter/facebook) - it’s really easy to add those Like/Tweet buttons!

3) Mailing list support - it supports MailChimp and Aweber so you can import emails directly to a list of your choice. We use MailChimp so that was really cool. If you don’t use MailChimp, well, you should because it’s ace!

4) Unlimited Products - this was key for us because we wanted to be able to run multiple campaigns for different cities at the same time.

So we went ahead and purchased the plugin, a URL for the site, some hosting from OVH (a French hosting company), installed WordPress, and waited for the beta version of the plugin to become available.

When it was ready, Shawn installed the first version on our site, and we started working together. He provided some great advice about how to make use of the plugin and we were a great beta tester for them because we had a real life project for them to get their teeth into. Their documentation was easy to follow and it didn’t take long to configure it. There were a few bugs of course, but that’s all part of the process, and a small price to pay to be one of the first bands in the whole entire universe to have their very own crowdfunding website.

After a few weeks of real life bugs, just over a month after being introduced, we were ready to launch the site.

If you’re interested in setting up your own crowdfunding site, you won’t have to go through all of that though because the plugin is pretty much bug free now! :)

Here’s a summary of the steps.

1) Purchase the URL and hosting (or use the one you already have)

2) Install WordPress.

3) Buy the IgnitionDeck Plugin.

4) Install the IgnitionDeck Plugin.

5) Configure your site.

6) Add a campaign.

7) Raise some money for your project!

It looks like the IgnitionDeck plugin is going to be available at the pre-launch price of $39.99 for another 2 days, as their campaign ends 14th November. So go and grab it now, it’s well worth the investment!

Saturday November 12, 2011 at 4:23

Introducing One City Per Second


Touring is expensive. You need to put fuel in your car, plane tickets are not cheap, accommodation is expensive and traveling can be long and uncomfortable.

The venues you play in are businesses and therefore need to make a profit when they book a show. Tour managers and booking agents need to pay their bills as well, so a large portion of the money you pay for a concert ticket goes towards paying for accommodation, fuel, venues, tour managers and booking agents and very little really ends up in the musician’s pocket. Unless you’re U2 of course!

Setting up a tour can be really complicated as you need to find venues to play in on the way, and those venues need to be available on the dates you need to fill up your schedule. Some venues will pay a guaranteed minimum fee (if they think you can draw a large enough crowd) others will provide you a percentage of tickets, some won’t pay a cent. Some local promoters/venues will provide accommodation and catering, others don’t provide anything. So if the turn out is bad, you can lose a fair amount of money on the road paying for gas and accommodation.

We’re not saying that music venue owners, tour managers and booking agencies are to blame for this, but if we can remove them from the equation, and book shows directly with our fans, and fund them in advance to remove some of the risk, then we can reduce costs and organize things more efficiently.

This is why we set up One City Per Second. It’s a concert funding platform. We set up a funding campaign for a specific city based on the costs of getting there and any other fees related to booking a venue, hiring equipment, etc… Then we fix a date and deadline for funding the concert. People can fund the concert in at different levels (just by paying for a ticket, or by combining merchadise) and if we reach the target, we jump in the car, plane, train and play the gig and bring all the merch with us.

So if you’re interested in seeing us play live, just contact us and we’ll set up a funding campaign for your city. 

We’ve also launched a t-shirt funding campaign as well. You can read more about that here.

We hope to see you soon!


Uniform Motion

Friday November 04, 2011 at 4:07

Hanging Out On Google+

Last week we organised a Hangout on Google+ to see if it could be a viable platform for streaming our hypnotic audio-visual experience!

Google+ hangouts are like video chats but they can host up to 10 participants and there are some advanced features such as screencasting and document sharing.

We set it up in the following way.

Renaud (our illustrator) shared his screen (where he was sketching on photoshop) in one window.


Olivier (drums, keyboards) and I (guitar, vocals) shared our webcam and audio. We used two static microphones and a mixing desk in order to improve the sound quality and just used the built-in webcam on Olivier’s Mac. 

We muted the sound output when we played to avoid feedback. Most people figured out fairly quickly that they could mute their own microphones but we could still see everyone on the screen. Silent clapping is kind of cute!

We made the hangout public so anyone could join in but you can do it by invite only. 

Each participant can choose which screen they want to display as the main screen so you can switch between the drawings and the musicians, and the other viewers.

People can use the chat window to interact with us while we play. 

At the end of the gig, we stayed and chatted with everyone for a while to ask them what they thought of the platform and the mini-concert concept. 

Everyone agreed that it was a really cool concept and that we should do more, which we will!

Someone made a video of one of the songs which will give you an idea of what the experience is like from a viewer’s perspective. The sound and video quality aren’t great. We’ll try and do a screen capture and record the audio straight out of the mixing desk next time!

Monday October 17, 2011 at 13:13

Break Even Celebration

We said we’d lower the price of our physical products if we broke even. Well, here it is folks. You can name your price for our CD and Vinyl. Minimum price is 1 euro (plus shipping). Bandcamp won’t allow us to put zero. This is kind of an experiment. You can thank a lovely chap called Thierry who suggested the idea.