Data, or lack thereof.
We received a few requests from some cheeky individuals asking us if our new high profile had translated into more plays, sales, etc… That got us thinking.
We were thinking of posting some numbers to give people an idea of what a bit of internet buzz can do for your bank account and self esteem. So we started looking at the numbers.
But how exactly does one determine how big the increase is? Statistics can be used to say just about anything and there are many factors to be taken into consideration. For example. If I were to look at the numbers for the 12 months preceding the posting our little article and then compare them to the ones we got for the month following the posting of the article, would that be a fair comparison? Some would say it’s unfair because we didn’t release a record during that period (our last album was released in February of 2010) and that the increase could just be from the album release.
Or should we compare the month of September to the numbers we had in June, July and August? Some would say it’s not a fair comparison because a lot of people were on holiday and September is when every goes back to school, work, etc…
But none of this is important if you don’t have access to the data in the first place.
So what do we have?
Uniform Motion Website. Thanks to Google Analytics, we know exactly how many visits we’re getting to our website in realtime. Check.
Plays on Bandcamp. Bandcamp provides realtime stats on that. Check.
Downloads on Bandcamp. Same thing. Check.
Sales on Bandcamp. Check.
Direct sales at gigs. No problem there.
What about iTunes?
Well, we actually get sales data from them every week. How many tracks/albums did we sell last week? Where were they sold? We have all that. Great! The money doesn’t come in for another 45 days, but the data is there. Wonderful. If we get a lot of sales in New Mexico, we can assume it would be wise to play a gig there someday. If we only sold one album there, maybe we could find a place to crash if we went there on holiday!
What about Spotify, aka the second single largest source of digital music revenue for labels in Europe?
Do we know how many streams we got last week? No.
What about last month? Nope.
What about the month before? No, no, no!
We have to wait 3 months for that information to come through.
Do we know where the music was played so we can plan our gigs accordingly? Nope.
Perhaps this is not their fault but if we’re supposed to consider Spotify as a promotional tool, shouldn’t we have access to some more data? And up-to-date data? Surely the whiz-kids from Spotify can open up their API to aggregators so we can see how many plays we’re getting in realtime? This should not be too much to ask. Deezer provides this kind of information. You see the number of streams and where the songs were played in realtime with Deezer.
I realise that this looks like we’re picking on Spotify again, but because of them, we can’t publish our blogpost about how our high profile has affected our numbers until January!